Trade News

Below are the most recent news releases on industry and trade topics.

January 11, 2010
Chilean Avocado Marketing Team Tours Chilean Groves, Packing Houses: (Left to right) CAIA board member Adolfo Ochagavia tours avocado packing facilities with Tom Perrett, Southeast CAIA merchandiser, Maggie Bezart, CAIA marketing director, Dennis Moleta, Northeast CAIA merchandiser, and Steve Hattendorf, West CAIA merchandiser in Santiago, Chile.

December 1, 2009
U.S. Supermarkets Successfully Promoting Chilean Avocados: Sweetbay Supermarket winners of the Chilean Avocado Importers Association (CAIA) retail display contest got to attend a special dinner with Food Network and Univision/Galavision star Ingrid Hoffmann in Tampa, Fla. on November 12. (From left to right) Steve Williams, director of produce; John Stickles, winning store manager; Ingrid Hoffmann; Tom Thomas, winning merchandiser; Maggie Bezart, CAIA marketing director; and Mark Every, winning produce manager.

September 11, 2009
Chilean Avocado Importers Association Launches Integrated Retail Promotion that Encourages Customers to Show Their Love: The Chilean Avocado Importers Association (CAIA) considers its supermarket retail partnerships as the cornerstone of its marketing efforts to successfully increase U.S.-based consumer demand and consumption.

December 10, 2008
CAIA partners with Franktitude at the Dolphin Mall: Chilean Avocado Importers Association and Franktitude to Feature Free “Completo Frank” Sampling at the Dolphin Mall

December 1, 2008
Chilean Hass Avocado Importers Offer Varied and Multi-Media Programs: Chilean Avocado Importers are reaching consumers during key holiday buying periods with serving suggests, recipes and information on television, radio and in newspapers, and with advertising and PR .

October 1, 2008
CAIA Extends Retail Activities to Include Registered Dietitians: More and more retail chains now have registered dietitians on staff to answer consumer questions, conduct in–store classes and demos, and to appear on local media.

September 10, 2008
Chilean Hass Avocados on the Air: With the Chilean Hass Avocado season in full swing, both general market and Latino consumers will be seeing and hearing plenty about the versatility and health benefits of Chilean Hass

September 1, 2008
Chilean Avocados Get In The Game: CAIA (Chilean Avocado Importers Association) is already on the field and in the game — of soccer that is. CAIA is now in its second year as a sponsor of the American Youth Soccer Organization (AYSO).

February 1, 2008
CAIA Reaches 45 Million Consumers Through Magazine Food Pages: The Chilean Avocado Importers Association (CAIA) programs to food editors have resulted in more than 26 pages of coverage in the nation’s top food, women’s and consumer magazines during the 2007 – 2008 Chilean season.