THE CHILEAN AVOCADO LOVERS CLUB
The Chilean Avocado Importers Association (CAIA) considers its supermarket retail partnerships as the cornerstone of its marketing efforts to successfully increase U.S. consumer demand and consumption of Hass Avocados from Chile.
As a result, the CAIA created a national platform to reach consumers in a way that was customized for the market area of each supermarket retail partner.
Starting September 5th , 2011, the CAIA is asking U.S. consumers to join the "Chilean Avocado Lovers Club" and enter for the chance to win a trip to the 2012 Tostitos Fiesta Bowl or one of 26 $500 supermarket gift cards.
In each produce department of our partner supermarket chains, the CAIA is communicating this exciting contest and special random drawing through a new in-store Chilean Avocado signage featuring a unique QR code for Smartphone users to scan and enter in-store.
The Chilean Avocado Lovers Club contest will officially end February 29th, 2012. A list of the contest winners will be available on the CAIA’s Chilean Avocado Lovers website