THE CHILEAN AVOCADO LOVERS CLUB
The Chilean Avocado Importers Association (CAIA) considers its supermarket retail partnerships as the cornerstone of its marketing efforts to successfully increase U.S. consumer demand and consumption of Hass Avocados from Chile.
As a result, the CAIA created a national platform to reach consumers in a way that was customized for the market area of each supermarket retail partner.
Starting September 1, 2009, the CAIA asked U.S. consumers to join the "Chilean Avocado Lovers Club" and enter the So Good, So Many Ways Random Drawing for the chance to win $250 in free groceries or a free official soccer ball.
There were 260 consumer winners from across the United States. CAIA conducted general market media outreach in that chain’s market area to promote the contest and its winners. Each partner chain was guaranteed to have at least:
- Two grocery gift card winners who each receive $250
- 10 official soccer ball winners
In each produce department of our partner supermarket chains, the CAIA communicated the exciting club and special random drawing through a brand new in-store Chilean Avocado display unit that contained handy ripening bags and a colorful sweepstakes tear–off pad.
The Chilean Avocado Lovers Club contest officially ended February 15, 2010. A list of the contest winners can be found on the CAIA’s Chilean Avocado Lovers website (http://chileanavocadoloversclub.com/).